The platform is rolling out a new feature that allows them to reduce the quantity of AI-made videos appearing in their timelines. This step comes as the service revealed that it now features more than 1 bn content made with AI.
Trial and Implementation
This change is undergoing trials over the following weeks before a global launch. This development aligns with a increase in AI content, driven by new content generation software.
The Broader AI Trend
It has been noted that approximately one in 10 of the most rapidly expanding channels on another major platform only show AI-generated videos. A considerable share of this material is deemed low-quality AI content, a term for poor-quality, mass-produced content that is often illogical or surreal.
Based on user feedback that numerous viewers appreciate content produced via AI tools, from digital art to educational videos, and we want to provide users the ability to see more or less of that, according to their own preferences,” commented a platform representative.
AI on the Platform
The service announced that there are now over a billion videos on its service identified as artificially created. Overall, in excess of 100 million pieces of content are submitted to the service daily, making AI-generated material a relatively small percentage of its overall inventory.
User Control Features
Members will be able to decrease or raise the amount of artificial media they watch by accessing the “manage topic” feature in the application and picking “AI-generated content”. Additional categories that currently be controlled under the tool cover current affairs, style, beauty, and movement.
AI Disclosure Rules
TikTok’s guidelines mandate users to tag lifelike artificially created content, and it prohibits dangerous deepfakes of public figures or crisis events. Any believable AI video that is without a tag can be taken down under its user guidelines.
In addition, the service will now add an artificially created tag to content created with its built-in AI features, or flagged by an cross-platform project for recognizing AI-generated material. This measure is intended to help prevent users from attempting to circumvent the labeling process.
Responsible AI Funding
TikTok is additionally launching a two million dollar AI literacy fund for specialists and institutions to develop learning resources about ethical AI use. This program will support educational bodies focused on teaching coding and technology.
Moderation Strategy
The video-sharing app has supported its content review process, amid debate over proposals to lay off numerous safety staff in Britain. The company is expected to eliminate a significant number of roles in its trust and safety department in London, with trade unions and online safety experts voicing alarm that humans are being replaced by automated systems.
A company official stated that staff-based oversight would still have a role, but AI can protect employees by removing the most distressing content ahead of it has to be seen by people. TikTok stated a 76% decrease in disturbing and violent content reviewed by human moderators over the last 12 months due to the use of its machine learning processes.
“We think that it’s essential to integrate people and machines to maintain a secure environment,” the executive stated. “We’ll have staff as integral to the approach, but we also think it’s very important to limit contact with dangerous material as quickly as possible, which is why a extensive automated help is proving valuable work at speed.”
